Retailtainment
Our retailtainment solutions turn passive audiences into active participants through tech-powered, interactive brand touchpoints.
Interactive Lead Generation & Automation
Boost customer engagement and simplify lead collection with automated kiosks, gamified experiences and smart photobooths.
Automated sampling kiosks let users engage with your brand and receive samples, all while tracking data in real time. Gamification uses motion sensors, touchscreens, or web-based games to make participation fun and interactive. Smart photobooths capture photos and gather valuable data, offering an efficient way to collect leads while creating memorable retailtainment experiences.
Immersive Brand Engagement Solutions
Create memorable brand experiences with AI-powered and AR-enhanced interactions.
AI photobooths use personalised filters and branding to make every interaction unique while collecting valuable data. AR games and experiences immerse users in your brand story with interactive elements like image tracking markers. Interactive installations such as Wishing Walls encourage engagement, leaving a lasting impact and expanding your brand’s reach through retailtainment.
Custom Interactive Experiences
Create tailored solutions that meet your specific event and campaign goals.
Our custom digital solutions combine AR, AI, and gamification to solve unique challenges. Whether it's for a trade show, product launch, or retailtainment campaign, we develop flexible experiences that engage users and ensure seamless interactions. This leads to impactful, measurable results for your brand.
Portfolio
Explore our work in immersive tech and data-led activations.
YSL, Armani & Lancôme
Luxury Beauty Brands, YSL, Armani & Lancôme Customised AI Photo Booth
In 2024–2025, UM Digital’s AI photo booth lit up events in Malaysia & Singapore, turning simple snapshots into shareable, personalized experiences. Loved by Gen Z & millennials, it helped brands like YSL, Armani & Lancôme forge deeper, lasting audience connections.
Lancôme
Luxury Skincare, Lancôme’s Motion Sensor Game
For Lancôme’s 2023 KL roadshow, UM Digital created a motion-sensor vending kiosk that turned product sampling into a fun, gamified experience. Targeting women aged 20–35, the interactive, contactless setup blended beauty, tech & play—bringing Retailtainment to life.
Kiehl’s
Luxury Skincare, Kiehl’s Calendula Automated Sample Reward Kiosk
To help Kiehl’s stand out in the crowded skincare market, UM Digital built an AI-powered sampling kiosk at Funan & Bugis. With OTP verification and a sleek, data-driven design, it delivered a smooth, personalized experience—making every customer feel valued.
Ecoworld
Property Developer, Ecoworld Ya-Ya Duck Tour Gamification Kiosk
At Eco Botanic Johor, UM Digital brought Ecoworld’s carnival to life with AI kiosks & AR, creating fun, family-friendly moments. Blending entertainment with engagement, we turned the roadshow into a memorable experience that deepened connections with the brand.
Rexona
Personal Care, Rexona Motion Sensor Gamification Kiosk
To engage young adults, Rexona teamed up with UM Digital to launch a motion-sensor vending machine that rewarded squats with samples. Held at Sentul Depot, MEAPS & PWH Hartamas, the gamified activation brought their “Move More” message to life through fun, active play.
Sunway Mall
Retail Mall, Sunway Christmas AR Game Experiential Marketing
To elevate the holiday spirit, UM Digital created “Santa’s AR Workshop” across Sunway Malls. Shoppers stepped into a magical AR world—interacting with Santa, completing festive challenges, and turning visits into unforgettable, joy-filled experiences.
Lancôme
Luxury Beauty, Lancôme Idole Phone Booth
For Idole L’Eau de Toilette’s launch, UM Digital & Lancôme reimagined fragrance sampling with a vintage phone booth at Takashimaya & VivoCity SG. Shoppers picked up the phone for a luxe audio message and received a sample—creating a bold, immersive brand moment.
Unicom Marketing Group
Retailtainment, Playroom.asia VR AR Experience
In 2022, Unicom Marketing Group & UM Digital showcased the power of VR/AR storytelling to captivate modern audiences. Designed for brands & event organizers, the immersive experience redefined engagement—proving how Retailtainment can outshine traditional marketing.
Unilytics: Your Next Move in Smart Activations
Unilytics is our proprietary platform that helps brands and organizers track crowd behavior in real time, so you can plan smarter and optimize faster.
What’s next? Let’s talk.
Ready to activate your brand or uncover new audience insights? We’d love to hear from you.


