Efficient, automated skincare sample distribution with real-time analytics.
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Event Overview
In the fast-paced skincare industry, where every brand is vying for attention, Kiehl’s faced the challenge of distributing samples efficiently while making every customer feel special. That’s where we stepped in. At UM Digital, we leveraged our expertise in Retailtainment solutions to design an AI-powered automated kiosk that made sampling as engaging as it was efficient, placed in prime spots like Funan and Bugis. With secure OTP verification, this seamless, data-driven solution kept the experience hassle-free while offering customers the chance to connect with the brand in a meaningful way. By giving customers a personalized experience, Kiehl’s ensured that every interaction was valuable.
Our Work
In a world where consumers demand personalized experiences, skincare companies like Kiehl’s need to balance operational efficiency with engagement. Kiehl’s wanted to hand out Calendula samples without the typical manual process. That’s why we created a sleek, custom AI kiosk with OTP verification, offering a hassle-free yet interactive experience. It was more than just giving out samples; it was about engaging customers in a way that felt tailored to them. The system tracked user interactions and skin concerns, gathering insights to refine future marketing strategies. The stunning kiosk design ensured it was impossible to miss, drawing people in and making the sampling experience fun and memorable.
Results
Customers didn’t just take samples, they engaged with the brand in a way that felt personal. The kiosk experience wasn’t just about free products; it was about creating memorable moments. Participants felt understood, and they shared their experiences excitedly on social media, amplifying Kiehl’s reach without being asked. Why? Because the experience felt genuine and unique. The activation drove over 1,200 daily interactions while 8,400 samples were distributed in just one week. Furthermore, the real-time data allowed Kiehl’s to fine-tune future campaigns, ensuring every customer interaction delivered that “wow factor.”
What’s next? Let’s talk.
Ready to activate your brand or uncover new audience insights? We’d love to hear from you.
