Immersive vintage phone booth activation for Lancôme’s Idole L’Eau de Toilette.
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Event Overview
In an age where beauty companies are constantly vying for attention in a crowded market, the trend of experiential marketing is reshaping how companies connect with consumers. Lancôme wanted to create a fragrance experience that wasn’t just about sampling; it was about leaving a lasting impression. For the launch of Idole L’Eau de Toilette, we partnered with Lancôme to introduce something unexpected: a vintage telephone booth. Set in the vibrant centers of Takashimaya SG and VivoCity SG, the booth invited shoppers to pick up the receiver, listen to a personalized audio message, and receive a sample. This immersive experience engaged beauty enthusiasts, especially young adults, while positioning Idole as a truly iconic and luxurious fragrance.
Our Work
In an industry where beauty consumers are constantly bombarded with digital ads and promotions, standing out requires creativity and a personal touch. We designed a solution that was both nostalgic and novel. The vintage phone booth, complete with an integrated audio feature, turned a simple fragrance sample into an unforgettable experience. Participants were invited to interact with the booth, listen to a brief message and receive their Idole L’Eau de Toilette sample. This interactive Retailtainment experience was designed not only to engage but also to create excitement around the product. The booth’s visual appeal and interactive nature drew attention, driving foot traffic and creating a buzz around the brand while collecting valuable customer data.
Results
As visitors engaged with the booth, a sense of curiosity and joy filled the air. Shoppers were drawn in by the booth’s charm and the unique opportunity to experience the fragrance in a fresh way. The activation became a gathering point, with participants spending quality time with the brand, leading to a stronger emotional connection. With over 2,000 redemptions in 16 days, the booth achieved an impressive 80% engagement rate among bystanders, capturing valuable leads and connecting participants directly with Lancôme’s stores. Social media buzz quickly followed, as excited visitors shared their experiences on XHS, amplifying the reach of the campaign. The phone booth wasn’t just a sampling station—it was a delightful invitation to pause, interact, and discover something new about Lancôme.
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