Interactive, Instagrammable AI-powered photo booth activation.
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Event Overview
In 2024-2025, our AI-powered photo booth made a significant impact at events across Malaysia and Singapore, captivating Gen Z and millennial audiences. As companies strive to connect with younger, more tech-savvy consumers, the challenge becomes how to deliver a personalized, memorable experience that stands out in a crowded market. At UM Digital, our interactive photo booth turned an ordinary experience into something unforgettable, blending fun, personalization, and social sharing. With companies like YSL, Armani, and Lancôme, we created deeper emotional connections, bringing them closer to their audience and leaving a lasting impression.
Our Work
The luxury beauty industries face constant pressure to create fresh, engaging experiences that resonate with discerning customers. We knew we had to go beyond the typical photo booth experience. Our AI-powered booth was custom-designed to reflect each company’s unique personality, offering personalized filters, touchless interactions, and instant gratification. This wasn’t just a photo booth—it was an immersive retail entertainment experience that made every interaction feel special. To add even more value, we incorporated data tracking, capturing engagement metrics to help our clients measure success and optimize future campaigns.
Results
The impact was immediate and powerful. Attendees flocked to the booth, eagerly snapping photos and sharing them across their social media networks. The beauty of this activation lay in the emotional connection it fostered: participants didn’t just take photos; they created memories that became part of their personal stories, generating organic buzz for the brands involved. With 600-800 users engaging daily, social media buzz continued long after the event. The activation resulted in over 2,000 user-generated posts, amplifying YSL, Armani, and Lancôme’s visibility and engagement. The booth turned participants into loyal brand advocates, ensuring the impact lasted well beyond the event.
What’s next? Let’s talk.
Ready to activate your brand or uncover new audience insights? We’d love to hear from you.
