Festive AR-powered game that engages families and shoppers.
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Event Overview
As the holiday season approached, Sunway Malls wanted to do more than just decorate—it wanted to create a standout experience that would truly resonate with shoppers. In a market where other malls were offering standard festive décor, Sunway aimed to spark a deeper connection with its customers. At UM Digital, we brought “Santa’s AR Workshop” to life, offering a unique augmented reality experience across Sunway Pyramid, Velocity, Putra, and Big Box. This holiday season, shoppers could step into a world of magic, interacting with Santa, completing challenges, and sharing in the joy of Christmas. It wasn’t just another holiday promotion—it was an experience designed to thank loyal customers for their support, making their visit an unforgettable part of their holiday celebrations.
Our Work
In a season flooded with similar mall events, Sunway wanted to stand out by offering something more memorable and engaging. We transformed traditional Christmas decorations with a modern twist, using AR technology to captivate families and create a festive atmosphere that was interactive and immersive. We created a seamless AR game where participants could interact with Santa’s workshop through their gestures, completing festive tasks and collecting rewards. The beauty of this Retailtainment experience was that it didn’t take up extra space in the mall—it simply added a layer of magic to the environment. Families, shoppers, and kids alike found themselves immersed in a world where tradition met technology, all while being encouraged to share the experience with friends and family.
Results
What started as curiosity quickly evolved into excitement as over 2,000 participants embraced the interactive holiday adventure in just 5 days. The game became more than a fun distraction, it became part of the holiday tradition, helping Sunway Malls stand out from the competition. With 65% of passersby engaging with the activation, social media buzz exploded as participants shared their joyful moments on Instagram Stories, showcasing their interactions with Santa and celebrating the festive spirit. Real-time data revealed that customers were craving more of this immersive magic, cementing Sunway’s place as the mall that knows how to deliver a unique, memorable experience.
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