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Event Overview
In today’s wellness-focused market, companies like Rexona face the challenge of connecting with young adults and gym-goers in an engaging, meaningful way. To address this, Rexona’s motion sensor gamification activation was designed to reinforce their “Move More” message while encouraging physical activity. At events in Sentul Depot, MEAPS, and PWH Hartamas, attendees participated in a fun and rewarding challenge: performing squats using a motion-sensor vending machine. The experience transformed exercise into an interactive game, making movement exciting and impactful.
Our Work
In the competitive fitness and wellness space, keeping people engaged in physical activity can be tough. We needed to make movement not just enjoyable but motivating. So, we developed a custom motion-sensor squat counter integrated into a vending machine, linking physical exercise with instant rewards. The addition of real-time score tracking and reward tiers turned every squat into a reason to compete and improve. Bold, branded activation zones created a high-energy atmosphere, drawing in passersby and encouraging them to join the action. This retail entertainment approach ensured an unforgettable, engaging experience that tied physical movement to brand loyalty.
Results
The activation had an immediate impact, drawing in over 1,200 participants over just 3 days with its dynamic energy. Attendees were driven to push themselves further, motivated by the rewards system. The high-energy environment fostered social interaction, with 70% of walk-bys converting to active participants, making it easy for attendees to bond over the challenge. As people shared their experiences on TikTok, user-generated content skyrocketed, amplifying Rexona’s visibility across social media. This wasn’t just a fun activity; it was a transformative brand experience that connected Rexona’s message with real, impactful action.
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