Showcasing the power of immersive tech for B2B brand storytelling.
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Event Overview
In a world where technology is reshaping how companies tell stories, our parent, Unicom Marketing Group and we at UM Digital recognized the need to push boundaries. Traditional marketing methods just weren’t enough to captivate the modern business audience. That’s when immersive VR/AR technology stepped in. In 2022, the two companies collaborated to create an experience designed to show potential clients, event organizers, and tech adopters just how powerful immersive storytelling could be. It was more than a showcase—it was a chance for companies to visualize a future where Retailtainment technology elevates engagement in ways traditional marketing could never achieve.
Our Work
In the B2B world, standing out means offering something beyond the usual presentations and static websites. Unicom Marketing Group needed a way to demonstrate the true potential of immersive tech, so we built an experience that went beyond what anyone had seen before. We created custom VR and AR zones where attendees could interact with the companies’ story, becoming active participants in the narrative. Instead of watching from the sidelines, they explored services in a rich, dynamic environment. For 10-20 minutes, participants were fully immersed in the companies’ world, engaging with interactive stations that offered valuable data on user behavior, traffic, and points of interest.
Results
The immersive experience captivated over 5,000 participants, leaving them not only engaged but transformed by the power of VR/AR technology. For the first time, they experienced how a company’s story could become something they could step into. With an average engagement time of 15 minutes per user, their interactions revealed valuable insights into preferences and interests. This wasn’t just a tech demo—it was a vision of the future, where immersive storytelling creates deeper connections. Unicom Marketing Group didn’t just showcase technology; they demonstrated the future of marketing in the metaverse.
What’s next? Let’s talk.
Ready to activate your brand or uncover new audience insights? We’d love to hear from you.
