Family-friendly gamification to boost engagement and footfall at Ecoworld’s roadshow.
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Event Overview
Ecoworld’s carnival-themed roadshow at Eco Botanic Johor aimed to captivate families, especially those with young children, and create unforgettable moments. The challenge? Engaging families in a way that would keep them coming back while forming deeper connections with the brand. That’s where we came in. At UM Digital, we combined AI kiosks and augmented reality (AR) to offer a one-of-a-kind interactive experience that entertained kids and adults alike. As the trend of Retailtainment continues to grow, we saw the opportunity to blend entertainment with brand engagement, transforming the event into a memorable adventure. It wasn’t just about fun—it was about making lasting memories.
Our Work
In the family entertainment space, creating experiences that keep both kids and adults engaged is no easy task. To tackle this, we designed a custom AI-powered kiosk featuring three exciting, child-friendly games: an AR duck hunt, a drawing-to-screen runway, and a pet-the-duck photo booth. These games encouraged family bonding and made the experience even more immersive. With creative-to-screen projections and motion-triggered AR elements, we seamlessly blended digital and physical interactions to bring the experience to life and keep everyone engaged.
Results
The activation quickly became the heart of the event, drawing families in and keeping them engaged from start to finish. Kids eagerly completed challenges, while parents joined in, creating a memorable shared experience. The gamified approach encouraged repeat participation, with everyone earning rewards, which fostered a sense of accomplishment. The excitement spilled over into social media, with more than 500 user-generated posts proudly shared, amplifying Ecoworld’s brand visibility. In total, the activation saw over 10,000 interactions during the event, exceeding expectations and providing Ecoworld with a proven model for future family-focused activations that are sure to engage and delight.
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